Edd Kimber - Global Ambassador for Wilfa

After months of putting our appliances through their paces – we could not be more thrilled to announce Edd Kimber, The Boy Who Bakes as Wilfa’s Global Ambassador. As well as winning season one of The Great British Bake Off – Edd is a critically acclaimed food writer authoring The Boy who Bakes (2011), Say it with Cake (2012), Patisserie Made Simple (2014), and his smash hit, One Tin Bakes (2020) One Tin Bakes Easy (2021) and the Sunday Times bestselling Small Batch Bakes (2022).

Over the coming weeks and months, we will be sharing insights with Edd, special recipes, techniques, promotions and information on how to get the best out of your Wilfa products. Below is a preview to what Edd uses at home, every day.

You can shop Edd’s range and enjoy 20% off when using the code at checkout – THEBOYWHOBAKES

If you have any questions for Edd – do email them in to us here or send us a message on social media.